Usability audit

Inoperability of the site / forms / individual pages can lead to a loss of up to 80% of targeted traffic, which is extremely expensive for business.

Usability audit
Usability audit
"The devil is in the details" (c)

Expert usability audit

Usability audit is a complete analysis of the site configuration, which:

1. Help simplify product search and order placement on your site.
2. Improve the performance of behavioral factors and raise your site in search results
3. Makes the site more user-friendly and will increase conversion into orders, so you can earn more with your current advertising budget.


Questions and answers

The scope of work we perform during the audit: analysis of navigation and menus and the entire structure of the site, to determine the ease of user interface and the simplicity of the user's path to the target action. An audit of the checkout path as well as opportunities to increase the average check at the checkout stage. We analyze the content structure. As a result of the audit we make an expert report with detailed recommendations for implementation: tasks for programmers, seo-specialists, content managers, copywriters, designers.
The cost and timing of the usability audit depends on the depth of the analysis and the tools you will use. Depending on the initial metrics of the site efficiency, we will recommend which volume and depth of the analysis is suitable for you. Leave your contact information or contact us to discuss what's "in" and we'll offer you the best scenario that will have the most value for the development of your business.
For the owner and the team who see their site around the clock, it is a priori convenient and understandable, because they participated in the design of its interface. Often, the company thinks about how usable the site at a time when something is wrong with sales, or more precisely - with appeals or the level of conversion of the site. For example: - There is traffic to the site - no or very few applications; - advertising does not pay off; - a high percentage of user rejection; - low % of pages viewed by users. The first thing companies, which have different channels for attracting traffic online, need to make sure of is that advertising is set up correctly and the traffic on the site is targeted. If the first point is met, it is worth looking at the competitiveness of your offering in the market, as well as the level of demand for the product. If the two criteria above are fine, it's really worth dealing with the quality of the content on the site as well as the usability of the interface. Everything matters in usability, from site navigation, to the quality of content (including text and photos). If your content doesn't touch the pains of your target audience, if the benefits of why it's worth referring to you are not obvious - conversion rates will be low, even if you create a cool product and give high value.
The first thing to do is to determine the reasons why you're thinking about the need to update the site. If your current website is outdated and does not allow your business to grow online, the results of the behavioral factors audit can be a great help in designing the interface of the new site, and we will do a usability audit at the stage of creating the terms of reference for the new site. If your business has not "outgrown" your current site, and the decision whether to create a new one or to modify the current one a little bit - the usability audit will help to understand which variant will be more acceptable for the solution of your business problems. As a result of the study we will certainly understand what exactly needs to be improved on the current site in order to make it more selling. Or confirm the need for radical changes and creating a new website "from scratch". Leave your contacts, so our manager can contact you and analyze the input data on the project and determine in what direction it's better to move.
Without knowing all the details of the project, what was "before" and how it became "after", it is difficult to unequivocally answer why this could happen. As a rule, the convenience of the site begin to worry the company when something goes wrong with sales or conversions. You need to look at the indicators of analytics systems and study anomalies in user behavior, analyze the quality of traffic that comes to the site, examine the quality of content and the competitiveness of the proposal, in comparison with competitors. Leave an application so we can get in touch with you and find out the possible reasons for low conversions. Cases like yours are those where "the devil hides in the details" (c).
Potfolio

Projects and cases

Each of our works is a unique project in terms of functionality and requirements, consisting of hundreds or thousands of functions.

What our clients say about us

Client's feedbacks

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From acquaintance and delivery of the project to post-warranty service

How we work?

What are our next steps

Identification of needs and goals of the project

Our task is to identify business needs, systematize requirements. We will carefully consider all your ideas and wishes.

Coordination and approval of the strategy

Agreed ideas and tasks take shape and form in the form of technical specifications and prototypes.

Service implementation

Fulfillment of the set tasks and goals

Postproduction support

Post-production guarantee and support

We were entrusted with their projects

We work transparently for the client

Simple and understandable prices

Our company is interested in that clients understand what money they will pay and for what volume of services.

Basic
  • Usability analysis
  • Analysis of navigation and menu based on site objectives
  • Checkout analysis
  • Basic analysis of the structure of the site without behavioral factors
  • Analysis of the structure of the site based on the behavioral factors of real users
  • Content analysis
  • SEO audit of the site
Optimal
  • Usability analysis
  • Analysis of navigation and menu based on site objectives
  • Checkout analysis
  • Basic analysis of the structure of the site without behavioral factors
  • Analysis of the structure of the site based on the behavioral factors of real users
  • Content analysis
  • SEO audit of the site
Advanced
  • Usability analysis
  • Analysis of navigation and menu based on site objectives
  • Checkout analysis
  • Basic analysis of the structure of the site without behavioral factors
  • Analysis of the structure of the site based on the behavioral factors of real users
  • Content analysis
  • SEO audit of the site

It's never too late to change your business for the better

Get start

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