2. Art therapy
3. Family counseling
Total dependence on paid advertising traffic and low company presence in Google and Yandex results.
- Lack of a clear strategy for working with different CA portraits.
- The low level of optimization of the site from a technical and user point of view.
- In-depth analysis of the company's sales funnel in order to assess the behavioral factors of CA and sales dynamics.
- Analysis of competitors to determine the optimal strategy for promotion in Yandex and Google.
- Implementation of a full-fledged internal optimization.
- External optimization of the site and work with analytics to make quality decisions about the strategy of further steps.
1. As a result of a detailed SEO-audit, identified critical technical errors and wrote the terms of reference for the programmer to implement the necessary measures to optimize the site
2. With an in-depth audit of competitors and their promotion strategies, we chose the priority areas of site optimization and formed a complete semantic core for future work.
As a result of the usability audit formed a number of proposals to improve the user experience.
3. Formed a reference strategy.
4. Formed TOR for the work of a copywriter and content manager.
1. Manual elaboration of meta tags for all the landing pages promoted in search;
2. Merging of the online store with the corporate site;
3. Registration of the company in new regions and work with maps;
4. Implementation of link strategy: selection of relevant donors and work with blogs;
5. Work strategy to increase the % of unique content on the site;
6. Works to accelerate the indexing of added landing pages;
7. Monitoring of the positions and visibility of the site.
+65% user growth from organic search.
+53% clicks on organic results.
+24% of queries were in the TOP-10.
You are very comfortable and professional to work with. Thank you.